Creating Brand “Magic Ball”

Magic Ball

New Brand development for kids candy. strategy, branding, identity, packaging and retail design.

Food company, announces that it has launched bold new designs for its unjunked candy packaging and retail displays.

A unique idea of a ball-packing was created, and on the basis of this idea, a logo was invented, like a cute cloud-man. Rainbow motifs, bright colors support a cheerful mood and cause positive emotions.

When product line series were designed, the was a disicion to create bright and vivid colors illustrations.